Hero section
The first screen: one claim, one visual, one action. Decides in seconds whether a visitor keeps reading.
Content patterns
11Formats that earn trust and search traffic over time. Content is the asset that compounds.
Case studies
One client's before-and-after with real numbers. The most persuasive page a service business can own.
FAQ hub (with schema)
Every question you answer on the phone, answered once in public, and marked up so Google and AI can quote it.
Editorial hub / field notes
A home for your thinking, in your voice. Compounds into search traffic and 'I read your piece' conversations.
Video explainers
Short recorded answers to the questions every prospect asks. Each video replaces a category of support calls.
Help centre / documentation
Self-serve answers organised by task. Deflects support load and signals a mature operation.
Changelog / what's new
A public record of improvements. Proof of momentum that gives customers a reason to return.
Glossary & programmatic pages
One page per term, model, suburb or use case, generated from data. How niche sites win hundreds of long-tail searches.
Newsletter & lead magnet
An email list you own, fed by a genuinely useful free thing. The only audience no algorithm can take away.
Interactive explainers
Diagrams, sliders and simulations inside articles. Readers remember what they played with.
Now page
A single page saying what you are focused on right now. Human, low-effort, oddly magnetic.
Podcast & media home
Episodes, player and show notes on your own domain, so the audience lands on property you control.